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Procter & Gamble wants to reward superstitious fans who wash their lucky jerseys.
September 28, 2022
By: Christine Esposito
Editor-in-Chief
Procter & Gamble’s Tide is partnering with National Football League (NFL) to convince, incentivize and reward America to wash their lucky jerseys this football season. A recent survey revealed that 73% of NFL fans who wear a lucky jersey think it helps their NFL team win, and 52% of NFL fans who wear a lucky jersey keep how often they wash it a secret. With that in mind, Tide is asking some of the league’s most loyal fans, “what would it take for you to wash your lucky jersey?” in a spec...
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